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Question 1 My client is Gander mountain. I was hired by their marketing team in their head quarters in Michigan. They want a new advertising logo. they want it to incorporate a woods theme.
Question 4 The Target audience is people of all ages who enjoy nature. This new logo is going to go all around America. This logo is going to focus on hunters and fishers of all ages. This logo is meant to be inclusive and make people feel welcome in this store.
Question 2 The purpose for this new logo is to give them a new name and identity. They want this logo to be able to go on all different types of advertising such as shirts billboards and water bottles. They also want this on all of their stores so they want to be able to mass print the logo.
Question 5 There are some other logos that have the same idea as my logo but mine is unique. Some of the businesses that have the same idea is Bass Pro Shop, Field and stream, and Active Endeavors. Those stores are all sporting goods stores but my logo for the store is unique.
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